Armin Manouchehri
Lead product designer with an engineer's mind, a motion artist's eye, and a habit of finding what everyone else missed.
How I Work
4 principlesNo method is universal.
The right approach depends on the audience, the industry, the moment. What worked last year is often wrong today. Knowing enough to choose correctly is the job.
Tools are entry-level.
Anyone can learn Figma. What separates a designer is the willingness to test new ideas, question patterns, and build what doesn't exist yet.
Research, UX, UI, prototyping, documentation — same job, different phases.
Treating them as separate roles is how work falls apart at the handoff. They're one continuous job — and when everything changes at the worst possible moment, your documentation is the only thing that tells you what survives.
Don't code.
But know the difference between Angular and JavaScript before dev reviews your work. Business, tech, research — fluency in each makes the design decisions sharper.
Work Experience
6 positionsCareer Path
5 stagesBeyond the Work
outside the case studiesWhere I'm Headed
next frontierMy next frontier is gamification. I believe users today don't just want efficiency — they want reasons to stay. Duolingo didn't win because it taught languages. It won because it made progress feel like a game. I want to bring that thinking into complex product systems and explore how gamification can turn passive users into engaged ones.
Working with AI
AI removed the dependencies, not the thinking. With everyone on the same models now, the thinking is the entire difference.
For me, AI changed one thing above all: I stopped waiting on other people. Work that used to need a developer, a researcher, or a motion artist, I can carry myself now - research to shipped product. This whole site is the proof. I designed and built it with an AI agent, and debugged every part of it myself.
But I don't think using AI is the skill. Everyone has the same models now. The real difference is the creative mind behind them - knowing what to build and which tool to reach for, which most people don't. That's the edge: not using AI, but using the right one, the right way.
Away from the Screen
the human sideWhen I'm not designing I'm usually somewhere outdoors — camping, getting lost in new places, or working with my hands on a woodworking project. I also run a podcast, which honestly teaches me more about communication and structure than most design courses ever did.
Skills
what i bringSystems & Architecture
structure that scalesDesign SystemsInformation ArchitectureInteraction Design
Craft & Motion
look, feel, and motionVisual DesignMotion Design3D ModelingPrototyping
Research & Strategy
evidence into directionUser InterviewsCompetitive AnalysisUsability TestingJourney MappingA/B TestingAffinity Diagrams