Lead product designer with an engineer's mind, a motion artist's eye, and a habit of finding what everyone else missed.

Across 2 major versions, I discovered our users needed someone to run the product for them — so I redesigned the entire admin role around that truth.

Making fraud detection, heatmaps, and funnel data readable for both beginners and experts — without losing any complexity.

A complete booking ecosystem — website, user panel, admin panel, and super admin — designed solo from market research to full prototype.

A luxury airport services platform where the purchase flow had to be flawless — one moment of confusion meant lost revenue.

Motion-driven storytelling with heavy animation — making a complex ad performance system feel like a narrative worth following.

SEO demanded heavy content but heavy content kills engagement. I designed a full system to solve this — animated dropdowns, custom motion illustrations, a team section where every portrait turns to look at whoever you're hovering.